Development

As a leading sports content producer, Southfields is at the forefront of innovation. Our forward-thinking in-house development team, comprised of experienced broadcast engineers and creative developers, works daily to find new ways to advance the creation, production, and distribution of sports content. In a world where the broadcast industry is shifting to IP, where technological developments are rapidly evolving, and the consumption of sports content is changing dramatically, it is crucial to keep pushing the envelope.

With 25 years of experience and expertise in all facets of sports content production, Southfields is able to innovate in a highly efficient and focused manner. Our development team works closely with stakeholders across all departments, ranging from graphics to editorial, to embrace or even develop new technologies and production methods.

These innovations include our own high-quality streaming service based on SRT, and our own web-based graphics solution MXMZ, which we introduced in January of 2023. We are also at the forefront of developments in smart productions, in the use of cloud technology, and in artificial intelligence for sports and media production. We do this both independently and in collaboration with our trusted partners and clients.

The dedication of our development team to continuous innovation enables us to keep up with the rapidly changing demands of the industry, maintaining our position as a pioneer in the world of sports content production and distribution.